About CMC

The International Conference on Corporate and Marketing Communications (CMC) brings together academics, doctoral researchers, and practitioners working across corporate and marketing communications. Each edition, a different host university welcomes the CMC community to share new research, receive feedback from leading scholars, and meet the editors of the field's journals.

The conference was founded in 1996 by Prof. Dr. Philip J. Kitchen, who organized and chaired the first edition in Keele, UK. Since then it has travelled across Europe, with editions in Cyprus, Italy, Spain, Austria, and the United Kingdom, and it is closely linked with the Journal of Marketing Communications. In April 2027, the 30th edition comes to Cairo, hosted by the German International University (GIU).

Previous editions

• 2025 29th CMC — University of Birmingham, Birmingham, UK
• 2024 28th CMC — University of Vienna, Vienna, Austria
• 2023 27th CMC — Cranfield University, Cranfield, UK
• 2022 26th CMC — University of Nicosia, Nicosia, Cyprus
• 2021 25th CMC — University of Granada, Granada, Spain (online)

Intelligent Consumer Trends

Artificial Intelligence is rapidly transforming marketing communication, moving beyond automation and content generation toward increasingly intelligent systems that influence how consumers discover, evaluate, and interact with brands. CMC30 moves beyond the question that defined the previous AI-focused agenda—what can AI do for marketing?—to a more fundamental one: what is AI changing about the relationship between brands, consumers, and communication itself?

We welcome research examining AI-mediated consumer journeys, generative and agentic AI, AI-enabled personalization, algorithmic trust, consumer–AI relationships, virtual influencers and synthetic actors, creator–brand–consumer ecosystems, AI-generated advertising, authenticity and disclosure, privacy and data ethics, new commerce and media environments, and the changing boundaries between human and machine communication.

Read the full Call for Papers →

Key dates

• Deadline for full paper / abstract submission: 15 January 2027
• Feedback to authors: 28 February 2027
• Presenter registration deadline: 10 March 2027
• Conference: 12–13 April 2027, with an excursion on 14 April 2027

Full key dates and registration fees →
The program and excursions →

Special sessions

• 01

  Meet The Editors Session

  This year, we are pleased to announce special “Meet the Editors” session, offering a unique opportunity to engage with leading experts in the field, gain valuable insights into the academic publication process, and receive guidance on strengthening your research for submission to top-tier journals.

• 02

  Guest Speakers Sessions

  The conference will feature guest speaker sessions with industry experts and distinguished academics from leading universities. These sessions will offer valuable insights into emerging trends, industry developments, and cutting-edge research. Details of the speakers and sessions will be announced at a later date.

• 03

  PhD Colloquium Session

  A dedicated session for PhD researchers to present their papers, abstracts, research proposals, working papers, and extended abstracts. Senior academics in marketing and corporate and marketing communications will participate in the session, providing constructive feedback and valuable insights to support the development and advancement of PhD researchers’ work.

More on the special sessions →

Special issue

Special issues will be associated with the conference, providing selected contributors with an opportunity to develop and publish their conference research in leading academic journals. The special issue will be featured in the Journal of Marketing Communications.